Artists
Lil Eazy-E
Artist/SongwriterLil Eazy-E, born and raised in Compton, CA, is the President of Rich & Ruthless Records and Rich & Ruthless Cannabis, a business investor, hip hop artist, and son of legendary rapper Eazy-E. His debut single, "It Ain't Over," was released on March 26, 2021, the anniversary of his father's passing.
Ccompton Musa
Artist/Songwriter
E3 (Baby Eazy-E)
Artist/SongwriterE3, formerly Baby Eazy-E, is the 3rd son of legendary Eazy-E. His style mixes old-school hip hop with new-age beats, covered with melodic lyrics speaking to his real-life experience of growing up in the Compton streets. E3 brings a fresh new sound from the inner city that's ready to change the game.
Kiki Smooth
Artist/SongwriterEnrique Vasquez, better known as Kiki Smooth, is the first Mexican rapper out of Compton to be signed to Rich & Ruthless and Hub City Music. He was given the stamp of approval by the one and only DJ Yella of the infamous rap group NWA. Kiki was born and raised in Compton, CA, by his single mother, and at a very young age knew he was drawn to rap music and DJing. Kiki’s styles are influenced by NWA, Biggie Smalls, Daz, Kurupt, and his childhood friend Jayceon Taylor aka The Game, to name a few.
Latoya Lain
Artist/SongwriterGrowing up in Bayview Hunters Point homeless, Latoya picked up her craft writing music stemming from her daily struggles of comin' up alone, emancipated at 15. Latoya is a true artist in her form, from Ghostwriting to delivering music we crown Latoya as the First Lady of Rich & Ruthless!